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Notable Projects

MOOLA - Acquired in 2018

About Moola: Moola is an online investment management service. Founded in 2016 by Gemma Godfrey with offices in London and Belfast. The company was acquired in July 2018 by JLT (LSE: JLT). JLT got acquired by Mercer in April 2019. 


✔️Collaborated with executive management to guide strategic planning across digital and traditional media channels

✔️Developed and implemented campaigns to maximise engagement, activation, and retention.

✔️Growth: from 0 to thousands of users by the end of 2019

✔️Created and executed "the best performing" campaign in the investments category of MoneySavingExpert (April 2018)
✔️Automated processes and lead efforts to enhance communications between stakeholders.
✔️Established content strategy in collaboration with investment and compliance units.
✔️Managed relations with third party suppliers and external agencies.
✔️Designed and executed reward/loyalty programs across different channels
✔️Conducted growth forecasting and managed data analytics.
✔️Integrated educational quizzes during onboarding phase to increase activation by 100%+.
✔️ Introduced the first Ethical ISA product by a robo-advisor in the UK.
✔️Directed implementation of all back-end CRM and analytical platforms for the company.

✔️Managed and executed compliance-heavy transactional marketing comms campaigns for rebalancing, ISA transfers, account closures


MyFutureNow - Acquired in 2019

About MyFutureNow: This is  an InsurTech company providing the tech and the service for pension consolidation. The company was founded in Dublin by Alan Brown. With offices in London and Dublin the company scaledup its B2B proposition. It was acquired by Legal & General (LON:LGEN) in August 2019.

✔️Worked along with the CEO on MVP, product/market fit and fundraising

✔️Developed and implemented campaigns to promote the product using different go-to-market strategies

✔️Went through the first global StartupBootCamp InsurTech cohort
✔️Raised £350k from EIS funds and Angel Investors
✔️Managed a pilot with LV= and SmartPension
✔️Conducted More than a 100 Design Thinking sessions when drafting the MVP

✔️Managed the CRM Integration with Salesforce

✔️Automated marketing comms and processes via Salesforce

✔️Managed a team of ops and marketing interns to process the first 350 pension consolidations

✔️Informed decision to move from B2C to B2B

✔️ Took active part during due diligence process

iNVEZZ - Acquired in 2017

About iNVEZZ: A marketplace for investment products focused on the UK Market. The company was acquired by Investoo Group in May 2017

✔️Oversaw operations, managed investor relationships, and developed a high-performance marketing team comprised of 11 personnel.

✔️Coordinated massive SEO and Google News campaigns generating 2000+ leads per day at peak times

✔️Launched campaigns for major clients and exceeded traffic volumes of some of the UK’s highest-selling investment periodicals in 18 months, with 250,000 visits per month and 120 new subscribers/day
✔️Collaborated with sales unit to convert and retain clients including IG, Hargreaves Lansdown, Galvan, Accendo, and CMC Markets.

✔️Created large content capacity producing  100+ articles/ day on UK equities
✔️Partnered with COO and Head of Content to plan and manage content strategy.
✔️Developed strategy and platform for industry-leading traffic generational model; achieved a cost per visit 11 times lower than the minimum CPC for same terms on Google Adwords.
✔️Developed a multinational team of 25 personnel across two offices in London and Sofia.

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